Autobacs Logo

Brand Overview

Autobacs Seven Co., Ltd. is a public company listed on the Tokyo Stock Exchange under TYO: 9832. Headquartered in Toyosu, Koto, Tokyo, the retailer specializes in automotive parts and accessories and operates primarily across Asia with additional stores in France. Toshio Sumino established the business in Fukushima-ku, Osaka, which later grew into the leading auto store chain in Japan.

Brand Name Etymology and Philosophy

The company officially changed its name from Fuji Shokai to Autobacs in March 1980. The name AUTOBACS functions as a backronym representing Appeal, Unique, Tire, Oil, Battery, Accessory, Car audio or Car electronics, and Service. The element Seven reflects the company philosophy of searching for the seventh or best product for customers.

Brand Timeline and Key Milestones

• 1947: Founded as Suehiro Shokai by Toshio Sumino in Fukushima-ku, Osaka
• 1948: Reorganized into Fuji Shokai Co., Ltd.
• 1960: Opened Fuji Drive Shop, recognized as Japan’s first large-scale automotive goods store
• 1969: Entered motorsport sponsorship with the Japanese Grand Prix
• 1974: Opened the first Autobacs store in Daitō, Osaka
• 1975: Opened the first franchise store in Hakodate, Hokkaido
• 1977: Began developing and selling own-brand motor oil and tires
• ~1979: Reached 100 stores
• 1980: Official name change to Autobacs in March
• 1984: Reached 200 stores
• 2001: Acquired Tommykaira and established ASL (Autobacs Sportscar Laboratory)

Autobacs Logo Evolution

1947–1980: Pre-Autobacs Era

The company used visual branding under its original names Suehiro Shokai and Fuji Shokai during the first three decades. This period covers the founding in 1947 through the opening of the first Autobacs store in 1974 and reaching 100 stores around 1979. No specific visual attributes from this era are documented in available records.

• Design: Used under Fuji Shokai and Suehiro Shokai company names
• Colors: Not documented in sources
• Changes: Preceded the major rebranding tied to the 1980 name change
• Context: Represented the business while it expanded from a local merchant into a national automotive retailer

1980–Present: Current Logo Era

The current Autobacs logo was introduced in 1980 to coincide with the official company renaming from Fuji Shokai. This rebranding formalized the visual identity for the expanding retail chain and has remained in use since then. The design aligns with the business growth that saw the company reach 200 stores by 1984 and establish additional ventures such as ASL in 2001.

• Design: Features bold modern sans-serif typography for the brand name
• Colors: Red for AUTOBACS text combined with a blue SEVEN element
• Changes: Introduced as part of the 1980 corporate rebranding
• Context: Serves as the primary logo across stores, website, and branding materials

The Autobacs logo has stayed stable since the 1980 rebranding, supporting the company’s development into Japan’s foremost automotive retail network. This visual identity reflects the transition from the early Fuji Shokai period to a modern specialized retailer.