Link Tour Logo

Brand Overview

Link Tour Automobile Co., Ltd. develops and produces small pure electric vehicles. The company handles research and development, manufacturing, sales, service, and car sharing operations from its base in Xingtai City, Hebei Province, China.

Founded on May 22, 2009, Link Tour now positions itself as a leading brand in the global small pure electric vehicle segment.

Brand History and Timeline

The company began in 2009 as Hebei Yujie Automobile Co., Ltd. with an initial focus on low-speed electric vehicles.

In October 2017 Link Tour entered a joint venture with Great Wall Motor that shifted the business toward pure electric passenger cars. This partnership enabled the move into the new energy vehicle segment.

On June 25, 2018 the company officially changed its name from Hebei Yujie Automobile Co., Ltd. to Link Tour Automobile Co., Ltd. The rebranding marked a clear transition from low-speed EVs to modern new energy passenger vehicles.

Link Tour Logo Evolution

2009–2018: Hebei Yujie Era

The first era of the Link Tour logo corresponds to the company's original identity as Hebei Yujie Automobile Co., Ltd. This period covered the early focus on low-speed electric vehicles before the strategic shift.

• Design: Visual attributes unknown from available records
• Colors: Not documented in primary sources
• Changes: Used until the 2018 corporate restructuring
• Context: Represented the brand during its founding phase in 2009 and the pre-rebranding years

2018–Present: Link Tour Modern Era

The current Link Tour logo was introduced with the official name change on June 25, 2018. This update aligned with the joint venture with Great Wall Motor and the expanded focus on small pure electric SUVs and passenger models.

• Design: Visual attributes not described in primary filtered content
• Colors: Not documented in primary sources
• Changes: Updated to reflect the new company name and new energy vehicle strategy
• Context: Coincides with the launch of models including the K-ONE and later vehicles such as Baizhi Da Xiong

Products and Milestones

After the 2018 rebranding Link Tour launched the pure electric small SUV model K-ONE along with four additional products. In 2022 the company introduced the Baizhi Da Xiong model.

Current offerings include the Link Tour Befine and Link Tour Yue 01. These releases support the brand’s emphasis on small pure electric vehicles and reflect the evolution that began with the 2017 joint venture and 2018 name change.

Product launches have followed directly after the rebranding and continue to reinforce the company’s position in the new energy passenger vehicle market.