Workhorse Logo

Workhorse Brand History

Workhorse traces its manufacturing heritage to 1898 in Union City, Indiana, when the original Workhorse Custom Chassis lineage began as one of the first suppliers of bodies to the automotive industry. During the 1950s the company built bodies for GM P-series Step Vans, and from the 1960s through the 1990s it produced thousands of bodies for buses and step vans. The modern company was founded in 2007 by Stephen Burns as AMP Electric Vehicles with a focus on converting vehicles to electric drive. Navistar established the Workhorse Custom Chassis brand in 1998.

In 2012 Navistar decided to sell its Workhorse subsidiary. AMP Electric Vehicles acquired the assets of Workhorse Custom Chassis in March 2013. On April 16, 2015 AMP Electric Vehicles officially renamed to Workhorse Group Incorporated. This corporate rebranding marked the company’s transition to its current identity as Workhorse Group.

Workhorse Logo Evolution

The Workhorse logo change is directly connected to the 2015 corporate rebranding that followed the acquisition of the historic Workhorse name.

1998–2015: AMP Era Logo

The pre-2015 logo was used while the company operated as AMP Electric Vehicles and concentrated on electric powertrain development before acquiring the Workhorse brand. Limited public documentation exists about its visual appearance. - Design: Unknown from available primary sources - Colors: Not documented in current records - Changes: Replaced after the 2015 name change - Context: Represented the company during its early focus on vehicle electrification prior to the Workhorse Custom Chassis acquisition

2015–Present: Modern Workhorse Shield Logo

The current Workhorse logo was introduced following the 2015 corporate rebranding from AMP Electric Vehicles to Workhorse Group. This shift reflected the earlier acquisition of historic Workhorse Custom Chassis assets in 2013 and the official name change two years later. The design connects the company's modern electric vehicle focus with its traditional chassis manufacturing heritage. Workhorse logo evolution from the AMP period to the present emphasizes the company's roots while signaling its future direction. - Design: Stylized “W” resembling a shield or badge with both primary and horizontal variants available - Colors: Vibrant red color that conveys energy, passion, and innovation - Changes: Adopted in 2015 to match the new corporate identity - Context: Symbolizes strength, protection, and reliability for commercial fleet customers

The Workhorse emblem continues to represent durability and trustworthiness through its shield-like form and bold coloring. This visual identity supports the brand’s position in the medium-duty electric delivery and utility vehicle segment. Many users seek the Workhorse logo png, Workhorse car logo, and Workhorse symbol for reference. Others look specifically for the Workhorse logo transparent, Workhorse png, or Workhorse logo hd versions to use in design projects.

The Workhorse badge design elements are tied closely to the company’s manufacturing legacy that stretches back more than a century. Interest remains strong in Workhorse logo images and opportunities to Workhorse logo download high-quality assets. Students of branding often examine the full Workhorse logo history and Workhorse logo evolution to understand how the visual identity reflects the 2015 name change and heritage acquisition. The Workhorse car symbol and its red shield form have become recognizable markers of the brand’s focus on reliable commercial electric vehicles.