Atalanta Motors Logo

Brand History

Atalanta Motors represents the direct revival of a limited-production British marque from the 1930s. The original Atalanta Motors brand was established in 1937 in Britain and built only 21 cars before production ceased in 1939 due to the outbreak of World War II. In 2011 Martyn Corfield revived the dormant marque by founding Atalanta Motors in England.

The company focuses on retro-styled luxury cars that honour the heritage of the original Atalanta while incorporating modern innovation. The first announcement of the revival came in 2012 with the retro-designed Sports Tourer model. A concept car was displayed at the Concours of Elegance at Hampton Court Palace in 2014.

Atalanta Motors Logo Evolution

2011–Present: Atalanta Motors Revival Logo

The current Atalanta Motors logo was created specifically for the 2011 brand revival. It uses a two-line typography approach that combines elegant serif and clean sans-serif elements to reflect both heritage and contemporary luxury positioning.

• Design: Two-line text-only composition with top line “Atalanta” in sharp serif typeface featuring significantly enlarged first and last “A” letters and full contours with thick lines
• Colors: Monochrome black text on white background
• Changes: None since introduction as this remains the active logo for the revived brand
• Context: Commissioned by Martyn Corfield as part of the relaunch connecting the 1937–1939 original production to modern retro-style luxury cars

The Atalanta Motors car logo maintains a sophisticated identity suitable for high-end vehicles. Its Atalanta Motors emblem design draws from the brand’s limited production history of 21 cars while looking forward.

The Atalanta Motors symbol continues to serve the company headquartered in England with its focus on blending historic British engineering heritage and modern automotive design. The logo history reflects the journey from the original marque interrupted by World War II to its successful revival in 2011.