Bertone Logo

Bertone Brand Overview and History

Bertone was founded in 1912 by Giovanni Bertone in Turin as Carrozzeria Bertone. The company established itself as a prominent Italian automotive styling and coachbuilding house. Its headquarters were later located at the Grugliasco plant.

Key milestones in the company’s timeline include Nuccio Bertone officially joining in 1933, the death of founder Giovanni Bertone in 1972, a major logo redesign in 1998, a second redesign in 2010, bankruptcy in 2014, and brand revival in 2022 by the Ricci brothers. The company now operates as Bertone Design focused on limited tiratura super limitata vehicles.

Bertone Logo Evolution

1. 1912–1998
2. 1998–2010
3. 2010–2014

The Bertone logo has undergone several changes that reflect the company’s modernization and emphasis on its Italian heritage. Each version maintained the core stylized lowercase B symbol while updating surrounding elements.

1912 – 1998: Crest Period

The original Bertone logo was created at the founding in 1912 and remained in use for 86 years. It represented the elegant and fine traditional coachbuilding identity of the brand.

• Design: Sleek silver crest stretched vertically with upper part widened by several waves and sharp pointed bottom
• Colors: Silver crest with dark blue stylized B
• Changes: Featured arched delicate straight sans-serif uppercase BERTONE lettering with central negative space B resembling an abstract heart
• Context: This Bertone emblem served as the foundational visual identity tied directly to the 1912 founding by Giovanni Bertone

1998 – 2010: Geometric B Era

A major redesign occurred in 1998 that reflected company modernization and growth. This version removed traditional heraldic elements in favor of a bolder contemporary appearance.

• Design: Refined geometric lowercase B with straight lines and sharp angles, vertical bar elongated and bent left to resemble a stylized musical note
• Colors: Gradient silver color palette with metallic effect
• Changes: Crest was removed entirely and replaced with extra-bold sans-serif BERTONE inscription in all capitals below the emblem
• Context: The updated Bertone symbol emphasized a modernized identity during a period of company expansion

2010 – 2014: Italian Tricolor Era

The final redesign before bankruptcy added elements to celebrate Italian heritage. This version was used until the original company’s cessation of operations in 2014.

• Design: Composition based on the 1998 version with added thin horizontally stretched rectangular underline featuring green white and red fragments
• Colors: Metallic silver with black outline and Italian tricolor
• Changes: Black outline added to both B and lettering, DAL 1912 text in thin sans-serif below the flag bar, refined shapes with more elegant contours
• Context: The Bertone badge incorporated explicit national identity through the Italian flag to emphasize legacy in the brand’s later years

The Bertone car logo continues to appear in modern usage following the 2022 brand revival. Visitors interested in visual references can find Bertone logo png, Bertone logo hd, and Bertone logo transparent background versions on the official site and archival resources. The core symbol of a stylized lowercase B resembling a musical note has remained a consistent element through all eras of Bertone logo history.

The Bertone car symbol and Bertone emblem reflect the brand’s long evolution from traditional coachbuilding to contemporary design. Those seeking Bertone logo images or Bertone logo download options will discover the distinctive musical-note-like B has become the most recognizable part of the identity. The Bertone badge’s development mirrors major corporate milestones including modernization in 1998 and the celebration of Italian roots in 2010.

Understanding Bertone logo meaning reveals the symbolic importance of the stylized B that has endured across more than a century. The Bertone logo evolution demonstrates how the company balanced tradition with contemporary design language. Many collectors and enthusiasts look for Bertone png files to study the progression of this influential Italian design house’s visual identity.