Key facts
- Years active
- 2003–2016
- Country
- China
- Headquarters
- Taizhou, China
- Parent company
- GAC Group
- Legal name
- Zhejiang Gonow Auto Co., Ltd.
- Famous models
- Troy, Way, Aoosed GX5, GX6
Gonow Brand Overview
Gonow was founded in 2003 in Taizhou, Zhejiang, China. The brand functions as a subsidiary of GAC Group and is known in domestic markets as GAC Gonow while using the Gonow name for international exports. Its activities centered on the production of automobiles, commercial vehicles, and SUVs until 2016.
Gonow Logo Evolution
2003 – 2009: Founding Era

The Gonow car logo debuted with the brand launch in 2003. This initial emblem established the core visual element that would continue in later designs.
- Design: Simple concentric circles
- Colors: Not specified in available records
- Changes: First official logo used at brand creation
- Context: Introduced at the time of founding before deeper integration with GAC Group
2010 – Present: Integrated Era

The updated Gonow emblem appeared in 2010 and remains the current version. It reflects the brand relationship with its parent company through added text while retaining the original circular motif.
- Design: Two concentric circles combined with GAC GONOW lettering
- Colors: Not specified in available records
- Changes: Addition of GAC text and refined circular geometry
- Context: Coincides with deeper integration into GAC Group and expresses Chinese cultural concepts of harmony
The Gonow symbol uses concentric circles to represent ideas such as same heart, working together, keeping in step, and starting from the same point. These elements convey harmony drawn from traditional Chinese culture along with goals of harmonious development, integration into industry and society, and creating a virtuous circle for sustained progress.
Gonow logo meaning centers on unity and long-term cooperation, values embedded in the brand philosophy from its early years through its current identity. This Gonow car symbol has been documented across official sources including carlogos.org and Wikimedia Commons.
The Gonow badge evolved alongside the company’s ownership structure, transitioning from an independent founding mark to one that prominently features its affiliation with GAC Group. Images of the emblem are available in HD and transparent background formats for reference, including versions suitable for download in PNG format.