Haval Logo

Brand Overview

Haval was spun off from Great Wall Motor as a dedicated brand in March 2013. The company focuses exclusively on crossovers and SUVs while maintaining core values of quality, reliability, strength and stability. It primarily serves markets across Asia, Africa, Latin America, Australia and other international regions.

Haval Brand History

The Haval name first appeared on the Great Wall Hover CUV during the pre-brand period from 2005 to 2012. The 2011 launch of the Haval H6 delivered major success for the parent company. In March 2013 Haval officially became a standalone brand with its own identity, marking the second distinct brand from Great Wall Motor.

Between 2017 and 2019 the brand operated under a Red Label and Blue Label division that featured different styling approaches and separate dealership networks. This sub-brand structure was discontinued in 2019 when the company returned to a unified black logo approach. A significant redesign arrived in 2022 and 2023 to align with broader international market goals.

The design philosophy behind both logos aimed to ensure the marks appeared solid and strong when placed on vehicles while remaining suitable for print materials and official documents.

Haval Logo Evolution

2013 – 2023: Original Haval Logo

The original Haval logo was introduced at the time of the brand's spin-off from Great Wall Motor. This design established the visual identity that would represent the marque for a full decade.

• Design: All-capital wordmark in a smooth modern sans-serif typeface that is bold, sleek and slightly italicized.
• Colors: Scarlet red background paired with metallic silver lettering that also functions on monochrome backgrounds.
• Changes: Distinctive arched and rounded left verticals on both A letters with the H horizontal bar mirroring this shape.
• Context: Created in 2013 to communicate quality and reliability while featuring a three-dimensional gradient silver appearance with delicate black outline and small shadow.

This first logo served throughout the period when the brand introduced its standalone identity and navigated early strategic shifts including the temporary Red Label and Blue Label era.

2023 – Present: Modern Flat Geometric Logo

The current Haval logo was first introduced in August 2022 and rolled out from 2023 onward. This redesign supports the brand's focus on international market expansion while adopting a cleaner aesthetic.

• Design: Capital letters only rendered in thick flat lines using an extra-bold geometric sans-serif typeface.
• Colors: Flat gray presented on a plain background without any framing or colored rectangle.
• Changes: Removal of the horizontal bars in the A letters creating an open apex design along with prominent triangular shapes in the A and V characters.
• Context: Developed to reflect the company’s growth from a domestic player to an international brand with emphasis on strength, stability, dynamism and technological aspects.

Haval Logo History and Meaning

The progression from the 2013 three-dimensional metallic design to the 2023 flat geometric version mirrors the brand’s development. Early versions of the Haval symbol emphasized premium metallic qualities through gradients and shadows. The more recent emblem adopts minimalism to convey modernity and technological confidence.

Both designs maintain a strong visual presence suitable for vehicle badging. The Haval emblem has consistently aimed to project solidity and reliability while adapting its execution to different strategic phases of the company.

Users often search for high-resolution versions including Haval logo png, Haval logo transparent and Haval logo hd for various reference and design purposes. The Haval car logo maintains its visual impact across different applications from vehicle badges to official documentation.

Clear evolution patterns appear when examining the Haval logo history. From the original red and silver presentation to the current gray geometric treatment, each change has been deliberate and tied to specific corporate milestones. The Haval badge continues to represent the brand’s commitment to strength and stability in the SUV segment.