JAC Logo

Brand Overview

Anhui Jianghuai Automobile Group Corp., Ltd., commonly known as JAC Motors, began as Hefei Jianghuai Automobile Factory in 1964. The company was renamed Anhui Jianghuai Automobile Co., Ltd. in 1997 and JAC Motors was formally established on September 30, 1999. It remains a state-owned enterprise under the Government of China through the Anhui Province.

The brand started by producing equipment for sluices on Chaohu Lake in the 1950s before transitioning to automobile parts. Its first truck, named Jianghuai, appeared in 1969. During the 1980s the company expanded into bus production and became one of China’s largest passenger vehicle manufacturers in that segment.

History and Milestones

JAC entered the passenger car segment in the mid-2000s with the Refine minivan developed in cooperation with Hyundai. The 2010s marked the peak of its own-brand passenger car sales in China. The company has increasingly directed its efforts toward new energy vehicles and international markets in recent decades.

Key corporate changes have influenced its identity. The 1997 renaming and structural adjustment laid groundwork for long-term growth. JAC Motors establishment in 1999 formalized its modern corporate structure while building directly on the original 1964 factory.

Jac Logo Evolution

1. 1964–2016
2. 2016–Present
3. 2023–Present

1964 – 2016: Classic Star Era

The first era of the Jac logo spanned most of the company’s history and reflected its industrial roots. This design served as the primary emblem for commercial vehicles and the overall brand.

• Design: Thin five-pointed star enclosed in a horizontally placed oval frame
• Colors: Monochrome with bold red accent on the wordmark
• Changes: Used continuously from founding until the 2016 redesign
• Context: Represented heritage, confidence, power and industrial roots

The Jac car logo from this period featured the red wordmark in a modern smooth typeface. This Jac symbol remained consistent through the company’s growth from truck manufacturing into bus production.

2016 – Present: Futuristic Minimalist Era

A major redesign occurred in 2016 as JAC shifted focus toward innovation and future technologies. The new Jac emblem adopted a more contemporary appearance while retaining the oval shape.

• Design: Enclosed in an oval medallion with simple bold lines
• Colors: Silver-gray tones for 3D effect and black
• Changes: Removed the star emblem and simplified the typography, letter A has no horizontal bar, letters J and C nearly mirror each other
• Context: Signals a clear break from its commercial-vehicle past toward a broader future-oriented automotive brand

This Jac logo evolution reflects the company’s transformation into an electric vehicle leader. The minimalist yet strong design emphasizes technological progress and readiness for the future.

2023 – Present: Contemporary Passenger Logo

In 2023 JAC introduced a separate logo specifically for its passenger vehicles. This change supports clear segmentation between commercial and passenger car lines.

• Design: Distinct logo created specifically for passenger vehicles
• Colors: Consistent with the current corporate palette
• Changes: Separate visual identity from the commercial vehicle version
• Context: Aligns with the phasing out of the Sehol sub-brand to strengthen core JAC identity in the passenger segment

The introduction of this dedicated Jac badge for passenger cars completes the brand’s visual distinction across different vehicle categories.

Brand Legacy

JAC’s visual identity has evolved from a star symbol representing industrial heritage to a sleek modern design that emphasizes technological progress. The company’s journey from a 1964 truck parts maker to a global EV leader is visually mirrored in its logo updates. Today the brand maintains its strong industrial foundation while projecting innovation through its updated Jac car symbol.

The 2016 redesign removed the star and simplified typography to signal a new direction. This Jac logo history demonstrates how corporate milestones directly influence visual identity changes. The separate 2023 passenger vehicle logo further refines the brand’s market positioning.