Key facts
- Founded
- 1907
- Founded by
- František Ringhoffer, 1. českomoravská továrna na stroje
- Country
- Czech Republic
- Headquarters
- Prague, Czech Republic
- Legal name
- PRAGA-Export s.r.o.
- Famous models
- V3S, R1, Bohema, Alfa
- Website
- pragaglobal.com
Brand History and Milestones
Praga was founded in 1907 in Prague, Czech Republic as a venture between František Ringhoffer and 1. českomoravská továrna na stroje. The trade name Praga, Latin for Prague, was officially adopted in 1909. The company operated under its original identity until a series of major events transformed its trajectory.
Key milestones that shaped the brand include the 1929 merger with ČKD, the 1945 destruction of its factory by air raids followed by nationalization, and the end of passenger car production in 1947 with the final model known as the Praga Lady. After a 64-year hiatus from manufacturing automobiles, Praga returned to car production in 2011 with the launch of the Praga R4 race car. This revival marked the beginning of its modern focus on motorsport.
Current legal entity PRAGA-Export s.r.o. continues to headquarter the brand in Prague. The company now specializes in race cars, go-karts, and road supersports while actively participating in international racing events.
Praga Logo Evolution
1907–2011: Classic Praga Script

The original Praga logo featured a beautiful and stylish cursive inscription used throughout the company’s early production of automobiles, trucks, aircraft, and motorcycles. This mark created an elegant, graceful impression that reflected the brand’s foundational values.
- Design: Magnificent curves blending thicker strokes and thin lines with first and last letters connected by a line underneath the wordmark
- Colors: Blue representing constancy, perseverance, devotion, dedication, seriousness, and rigor
- Changes: None for over a century
- Context: Served as the primary Praga car logo and Praga symbol during the early era of the company
2011–Present: Contemporary Praga Script

The 2011 logo refresh coincided with Praga’s return to automobile manufacturing and its renewed emphasis on racing. This updated Praga logo maintains the core cursive structure while introducing subtle modernizations that align with the company’s performance-oriented direction.
- Design: Almost identical structure to the original but with the last letter no longer connected to the underline and a thicker underline
- Colors: Brighter shade of blue that creates a lighter and livelier appearance
- Changes: Thicker and more substantial strokes along with a stronger, more powerful impression
- Context: Introduced alongside the Praga R4 and R1 racing cars after 64 years without passenger car production
Praga also maintains several additional logo variants including the Praga Lion Logo, Praga Crest Logo in blue, and various circular and emblem versions currently available through official channels.
Praga Logo Meaning and Design Legacy
The Praga logo meaning centers on elegance combined with engineering precision. Blue has remained the consistent color across both eras of the Praga emblem, reinforcing values of perseverance and dedication that have defined the brand since 1907. The retention of the cursive style preserves more than a century of heritage while the 2011 modifications reflect a dynamic, performance-driven future.
This careful evolution of the Praga car symbol demonstrates how the company balances respect for its Czech roots with the demands of modern motorsport. The updated design supports the brand’s current focus on racing and high-performance vehicles without abandoning its historic identity.
Users interested in the Praga logo history can explore how the visual identity evolved directly alongside major company milestones. The Praga badge continues to represent one of the oldest Czech automotive brands still active in the industry.
For those seeking visual assets, the official website provides current logo guidelines and various versions suitable for reference. The progression from the original elegant script to the contemporary refreshed version illustrates a thoughtful approach to brand continuity across more than 100 years of automotive history.