Apollo Logo

Brand Overview

Apollo Automobil was established in 2004 in Germany by Roland Gumpert. The founder previously served as director of Audi Sport. Headquartered in Denkendorf, Bavaria, the company operates in the luxury sports cars and hypercars segment.

The brand maintains a strong emphasis on performance vehicles. Its evolution from the original name to Apollo Automobil reflects a deliberate move toward a more chic and sophisticated identity in the high-end automotive market.

Brand Timeline

The company began operations in 2004 under the name Gumpert Sportwagenmanufaktur GmbH. It continued under the Gumpert name and associated visual identity through 2016.

In 2016 Apollo Automobil replaced the founder-based name, marking the start of the current era. The rebranding aimed to position the marque as more contemporary while preserving its reputation in the luxury sports and hypercar segment.

Key milestones include:

• 2004: Company founded by Roland Gumpert
• 2004–2016: Operated as Gumpert
• 2016: Name change to Apollo Automobil
• 2016–present: Current branding period

Apollo Logo Evolution

2004 – 2016: Gumpert Logo Era

The original logo served as the visual identity throughout the Gumpert years. It featured a classic crest design that conveyed a sense of heritage and exclusivity.

• Design: Traditional crest with arched sides and griffin as central symbol
• Colors: Bloody-red main field, light gold frame outlined in black, gradient and glossy texture
• Changes: Tied directly to the founder’s name with white griffin symbol
• Context: Used from founding in 2004 until the 2016 rebranding

This design incorporated a griffin to symbolize courage, royalty, determination, confidence and exclusiveness during the Gumpert period.

2016 – Present: Apollo Logo Era

The name change in 2016 triggered a complete update of the visual identity. The new Apollo logo adopted a cleaner, more minimalist approach while retaining the crest shape in a stricter form.

• Design: Narrower shield with stylized letter “A” showing three-dimensional effect
• Colors: Matte black background with voluminous silver frame, optional red-to-orange flame gradient at bottom
• Changes: Griffin replaced by sword-blade style “A”, typography shifted to italicized lowercase sans-serif
• Context: Implemented to create a more contemporary luxury positioning following the switch to Apollo Automobil

The updated emblem reflects precision, power, speed, passion and modern luxury. This Apollo logo remains in use today.

The Apollo car logo evolution illustrates a clear transition from traditional heraldic styling to sharper, contemporary minimalism. Both versions use a crest or shield shape but differ significantly in color, central symbol and overall tone.

Apollo emblem design in the current era emphasizes silver elements against black, creating a strong visual contrast suitable for high-performance vehicles. The optional flame gradient variant adds an aggressive character when required.

Images of the Apollo logo hd, Apollo logo png, and Apollo logo transparent background are frequently sought by enthusiasts and designers interested in the brand’s visual history. The Apollo symbol continues to represent the marque’s focus on engineering excellence and luxury performance.