Rimac Logo

Brand Overview

Rimac Automobili was established in 2009 by Mate Rimac. The company is headquartered in Sveta Nedelja, Croatia and focuses on high-performance electric vehicles and EV technology. It is recognized as a Croatian manufacturer dedicated to pushing the boundaries of electric propulsion in the automotive sector.

The brand’s journey started as a garage project with a clear emphasis on electric vehicles. This foundation laid the groundwork for its later expansion into developing advanced EV systems.

Brand Timeline

Key milestones in the company’s history include its founding and initial logo introduction in 2009. In 2011 the brand debuted its first model, noted as one of the world’s fastest production electric vehicles. The year 2016 marked a significant update with a logo redesign that reflected the company’s growth.

The timeline shows a steady progression from a startup focused on electric vehicles to a more established developer of high-performance EV technology. These events have shaped the brand’s identity over time.

Rimac Logo Evolution

2009 – 2016: Original Logo

The first Rimac logo was introduced in 2009 at the time of the company’s founding. It featured a classic shield shape that conveyed strength and heritage while incorporating modern elements.

• Design: Shield with stylized letter R and carbon fiber texture background
• Colors: Not specified in available records
• Changes: First version of the brand emblem
• Context: Created for the new company as a garage project developing electric vehicles

This original design combined traditional emblematic form with contemporary automotive materials to represent the fusion of heritage and innovation. The Rimac car logo from this era helped establish the brand’s visual identity during its early years.

2016 – Present: Current Logo

A logo redesign was implemented in 2016 as the company continued to expand. This update produced the version still in use today and reflected the maturing brand.

• Design: Streamlined shield motif with more efficient stylized R
• Colors: Not specified in available records
• Changes: Added full name RIMAC AUTOMOBILI and adopted simpler typography
• Context: Response to brand growth and shift toward broader EV technology role

The updated emblem presents a modern, high-tech appearance while maintaining the shield symbol. This Rimac emblem emphasizes simplicity and forward-looking mobility as the company has grown.

The redesign in 2016 was directly connected to the brand’s technology expansion between 2011 and 2016. It marked a move toward increased confidence and a clearer focus on the future of electric vehicles.

Rimac logo history shows a clear evolution from the textured, emblem-heavy original to a cleaner and more streamlined design. Both versions incorporate the shield as a core element while adapting to the company’s development stage.

The current Rimac symbol continues to represent the Croatian manufacturer in the high-performance electric vehicle space. Its simpler form improves readability across different applications and media.