Corre La Licorne Logo

Brand History

Corre began as a luxury automobile maker in France at the start of the 20th century. The company was established in 1901 and produced elegant vehicles characterized by fine craftsmanship. Its headquarters were located in Levallois-Perret on the north-western edge of central Paris, placing the firm at the heart of French automotive innovation during that era.

The founder Jean-Marie Corre created the initial business under the simple brand name Corre. Early cars carried this straightforward designation before the company underwent a significant change. Racing achievements in the 1910s prompted the adoption of a more distinctive identity that would define the manufacturer for the rest of its existence.

Name Origin and Brand Evolution

The transformation from Corre to Corre La Licorne stemmed directly from motorsport success. Waldemar Lestienne, a prominent racing driver associated with the company, belonged to an old family whose heraldic crest featured a unicorn. After notable victories, including the 1910 Grand Prix de l’Automobile Club de France, the company incorporated the mythical creature into its branding and adopted the full name Corre La Licorne.

This connection between racing triumphs and family heraldry gave the brand a noble character. By the 1950s the manufacturer was often remembered simply as Licorne, though the official name during production remained Corre La Licorne. The unicorn symbol became permanently linked to the company’s identity and vehicles.

Corre La Licorne Logo Evolution

The visual identity of the brand remained consistent throughout its manufacturing period. The rampant unicorn emblem served as the central element from the earliest days until the company closed.

1901–1949: Rampant Unicorn Heraldic Medallion

The primary logo used during the entire operational period featured a sleek rounded badge shape. Designers chose a dark-red background to create contrast with the central figure, while golden metallic coloring gave the unicorn and surrounding text a luxurious appearance.

• Design: Sleek rounded badge or medallion form with a rampant unicorn as the focal symbol
• Colors: Golden metallic unicorn and lettering, dark-red background, thick white frame
• Changes: No major redesigns documented across the full production era from 1901 to 1949
• Context: The unicorn was adopted following racing successes by Waldemar Lestienne and derived from his family crest, appearing on vehicle bonnets throughout the luxury car lineup

This Corre La Licorne car logo perfectly captured the brand’s aspiration for elegance and heritage. The emblem appeared consistently on all models produced between the founding year and the final year of operation.

The Corre La Licorne symbol reflected the company’s position in the luxury segment of the French automotive market. Its heraldic style distinguished the marque from more utilitarian manufacturers of the period and reinforced the connection to prestigious racing history.

After the company became defunct in 1949 the logo transitioned from an active commercial mark to a historical emblem of early French luxury automobiles. The Corre La Licorne emblem continues to represent a specific chapter in automotive design when craftsmanship and heraldic symbols were closely intertwined.

The Corre La Licorne logo history provides insight into how racing achievements could permanently reshape a manufacturer’s visual identity. From the initial Corre branding in 1901 through the addition of the unicorn and name change in the 1910s, the evolution followed a clear path tied to real events and family heritage rather than marketing invention.

For those seeking visual references, high-quality versions of the historic design are available. The Corre La Licorne logo transparent background files preserve the original medallion shape and color relationships without surrounding elements, making them useful for design research and historical comparison. Similarly, Corre La Licorne logo hd and Corre La Licorne png variants allow detailed examination of the golden unicorn, dark-red field, and precise typography used around the badge. These Corre La Licorne logo images help illustrate how the Corre La Licorne car symbol maintained its form for nearly five decades of production.

The Corre La Licorne badge stands as a lasting example of French automotive heraldry from the first half of the twentieth century. Its story connects the founder, a successful racing driver, and a mythical creature into one cohesive brand narrative that ended with the company’s closure in 1949.