Luxgen Logo

Luxgen Brand Overview

Luxgen was founded in 2009 by Kenneth Yen as a wholly owned subsidiary of Yulon Motor. The brand name originates from the combination of Luxury and Genius. Its original slogan Think Ahead reflected the focus on intelligent, high-tech luxury vehicles. Headquarters are located in Sanyi, Miaoli County, Taiwan.

The brand operated under Yulon Motor until 2025 when an acquisition by Foxtron was announced. This change positions Luxgen as a dedicated sales system for the Foxtron brand going forward. The only documented brand evolution tied directly to visual identity occurred in 2022.

Luxgen Logo Evolution

2009 – 2022: Original Stylized L Emblem

The first Luxgen car logo was launched together with the brand in 2009. This emblem appeared on the initial vehicle launch and remained in use through the early growth period. The design emphasized a premium and technological appearance.

• Design: Stylized silver letter L with volume and 3D effect placed within a trapezoid shape with rounded corners
• Colors: Silver elements on a classic black background
• Changes: Two silver lines formed the border around the trapezoid
• Context: Used from founding until the 2022 strategic shift toward electric vehicles

This original Luxgen symbol combined geometric precision with luxurious metallic finishes. The lowercase brand name used a custom futuristic font that mixed diagonal and straight cuts with rounded corners. The complete Luxgen emblem served as the primary visual identifier for over a decade.

2022 – Present: Modern Wordmark Rebrand

A complete redesign of the Luxgen logo took place in 2022 to align with the company transformation toward electric vehicles. The new identity replaced the previous emblem with an English wordmark only. This update introduced colorful accent elements into the otherwise black typography.

• Design: Wordmark only featuring LUXGEN in a customized font similar to Neuropolitical Regular
• Colors: Professional black lettering with small squares of different colors integrated into letter strokes
• Changes: Removed the stylized L trapezoid emblem entirely and shifted to text-based identity
• Context: Implemented as part of the brand evolution connected to the electric vehicle strategy

The updated Luxgen badge uses a clean, modern aesthetic. Three specific characters incorporate small colorful squares that replace portions of the letter strokes. This design choice adds visual interest while maintaining a professional appearance.

The new slogan Pure Highlights, Infinite Possibilities was introduced together with the 2022 Luxgen logo change. This reflects the brand direction following the redesign. The wordmark approach simplified the visual identity while keeping distinct character through the colored accents.

Luxgen Logo History Summary

The Luxgen logo history contains exactly two distinct eras. The transition in 2022 represents the only documented visual identity change and is directly linked to the brand strategic move into electric vehicles. No further alterations are noted in connection with the 2025 Foxtron acquisition.

This evolution from an emblem-based Luxgen car symbol to a modern wordmark illustrates the brand adaptation to new mobility directions while preserving its core identity as a technology-focused Taiwanese manufacturer.