Dongfeng Logo

Brand Overview

Dongfeng Motor Corporation was founded in 1969 as the Second Automobile Works in Wuhan, Hubei, China. The company officially adopted the name Dongfeng, meaning East Wind, in 1992. It stands as one of China’s major state-owned automakers with a primary focus on commercial vehicles in its early years before expanding into broader automotive production.

Dongfeng Logo Evolution

1960s–Present: Two Swallows Symbol

The Dongfeng logo was designed in the 1960s and first used around the time of the company’s founding in 1969. This emblem remains in primary use today with only minor cleanup applied over the decades.

• Design: Two stylized V-like shapes with arched sides and pointed peaks that form a dynamic swirl resembling a shuriken or two flames, with one element turned upside-down to create a sense of motion, all enclosed in a circular frame
• Colors: Intense red lines set on a white or transparent background
• Changes: Minimal modifications only, described as slightly cleaned up with no major redesigns
• Context: Created during the founding period of the Second Automobile Works and maintained through the company’s transformation from military truck production to a wider range of vehicles

The Dongfeng symbol draws from traditional Chinese artistic techniques and carries deep cultural meaning. It is based on the art of deformation technique and represents the scissors tail when swallows fly. Known as Shuang Yan or two swallows, the design incorporates elements that visually suggest the Chinese characters for Dongfeng.

The symbolism of the Dongfeng car logo emphasizes continuous progress. It stands for the idea that the Dongfeng automobile wheel never stops, representing constant forward movement and the aspiration to expand out of Asia to the world. The red color chosen for the emblem reflects good luck and prosperity in Chinese culture while also conveying energy, power, confidence, style, and passion.

A bold black DONGFENG logotype in uppercase sans-serif letters was added later to accompany the emblem. This logotype features thick lines with straight cuts and rounded angles. It can appear below the emblem or to its left, sometimes enlarged to match the size of the badge, though the logotype is not always used together with the symbol.

The Dongfeng emblem appears in different forms depending on application. On vehicles the badge often uses a silver or monochrome version for a more modest appearance, while the full red design on white or transparent background is preferred for branding materials.

The consistency of the Dongfeng logo history mirrors the company’s stated approach of avoiding frequent experiments. Once a strong visual identity was established in the 1960s, the brand chose to maintain it through all subsequent developments rather than pursuing radical changes.

The enduring nature of the Dongfeng car symbol connects directly to the company’s founding principles. Created at the same time as the Second Automobile Works in 1969, the logo’s message of uninterrupted forward motion reflects the manufacturer’s determination to grow steadily from its origins in a remote location toward greater global presence.

Users interested in the visual identity can explore various high-quality versions including the Dongfeng logo transparent background for design projects. The original red emblem and later black logotype combination provide flexible options for different applications while maintaining the core symbolism established in the 1960s.