Voyah Logo

Brand Overview

Voyah operates as a premium luxury sub-brand of Dongfeng Motor Corporation with a focus on high-tech electric vehicles and hybrids. The brand philosophy merges modern technology with a conscious attitude towards the planet while placing emphasis on freedom, wisdom and transcending the ordinary. Its main theme revolves around mythical transformation and elevation symbolized by the Kun-Peng legend.

The Chinese name for the brand is Lantu. Internationally it is known as Voyah. The brand emerged from repurposed Dongfeng-Renault facilities after the Renault exit and was introduced to establish a distinct premium identity separate from the parent company’s mainstream image.

Brand Timeline

Key milestones in the establishment of Voyah include registration in 2017 and official company formation in April 2019. The brand was officially launched together with its logo on July 17 2020 at the Big House Contemporary Art Center in Wuhan. Concept vehicles i-Land and i-Free debuted in September 2020 at the Beijing Auto Show, followed by the first production model in December 2020.

Voyah Logo Evolution

2020 – present: Kun-Peng Era

The current Voyah logo was introduced simultaneously with the brand in 2020. It remains in use today as the primary emblem of the premium EV sub-brand. The design draws directly from Chinese cultural legend to differentiate Voyah from other Dongfeng brands.

• Design: Abstract representation of a fish jumping out of water and transforming into a bird
• Colors: Primary silver three-dimensional composition on transparent background; secondary dark blue with white emblem and lettering; tertiary medium-dark gray on white
• Changes: New logo created specifically for the 2020 premium brand launch
• Context: Symbolizes the brand’s aspiration to rise above conventional automotive limitations through technology and premium positioning

The Voyah logo meaning is rooted in the legend of the Kun-Peng. In the Northern Ocean there is a fish called K’yun that jumps out of the water and becomes a bird named P’yun. This story represents a proud creature that flies ninety thousand li, sees the world from a great height and views earthly matters as insignificant.

The Voyah symbol reflects the brand’s core values of freedom and wisdom. The visual identity uses a minimalistic geometric design that appears in multiple color variants to suit different applications. The typography consists of geometric uppercase sans-serif lettering for “VOYAH” with the horizontal bar of the letter “A” removed.

Several variations support the Voyah car logo across different media. The silver 3D version serves as the primary mark while the blue and gray versions provide flexible options. These assets allow clear reproduction on vehicle badging, digital platforms and marketing materials.

Users often look for a Voyah logo png or Voyah logo transparent background for design projects. The emblem is also available as a Voyah logo hd file and in formats suitable for web or print. The Voyah emblem maintains consistent proportions and detail across all official color variants.

The Voyah logo history is relatively short but closely tied to the brand’s founding. Introduced in 2020, the design has not undergone further evolution and continues to represent the premium positioning of the Voyah car symbol. The Voyah badge appears on vehicles and official communications using the same Kun-Peng inspired mark.

The brand’s visual approach references culture and history in both the Voyah logo images and vehicle interiors. This consistent identity reinforces the connection between the Voyah logo evolution and its underlying legend of transformation and elevation. High-resolution assets including a Voyah png and Voyah logo download options are provided for reference and archival purposes.

The Voyah car symbol remains a central element of the brand’s recognition. Its geometric precision and mythical inspiration help establish an identity that stands apart in the competitive premium electric vehicle segment. The logo continues to communicate the brand’s commitment to wisdom, freedom and transcendence of ordinary automotive conventions.