Troller Logo

Brand Overview

Troller Veículos Especiais S/A was founded in 1995 in Horizonte, Ceará, Brazil, by Rogério Farias. The company specializes in durable off-road vehicles designed for challenging terrains. Its flagship model, the Troller T4, gained fame for its toughness and rally performance.

In 2007 the brand was acquired by Ford Motor Company and has operated as a subsidiary since then. This ownership change provided enhanced production capabilities while the company maintained its distinct Brazilian off-road character. Troller remains active and continues to represent Brazilian engineering in the off-road segment.

Troller Logo Evolution

1995 – Present: Original Troller Logo

The Troller logo was introduced at the company’s founding in 1995 and has remained unchanged to the present day. This consistency spans both its independent years and the period following the Ford acquisition.

• Design: Red square with rounded corners containing a white letter “T” sliced vertically down the middle
• Colors: Red for the square and wordmark, white for the central “T”
• Changes: No redesigns or modifications documented across the entire brand history
• Context: The logo was adopted when the company was established by Rogério Farias and stayed consistent after the 2007 transition to Ford ownership

The red square with the split white T forms the core Troller symbol. This emblem appears alongside the bold capital wordmark spelling TROLLER in red letters. The design reflects the brand’s straightforward and rugged identity suited to its off-road vehicles.

The Troller car logo has been a stable visual element throughout the company’s timeline. Its unchanged nature underscores the continuity of the brand even after becoming part of Ford Motor Company. Images of the logo are available in various formats including high-resolution downloads suitable for reference.