Lynkco Logo

Brand Overview and Genesis

Lynk & Co was founded in 2016 and is headquartered in Hangzhou, China, as a premium sub-brand positioned between its owner and its partner. The brand is wholly owned by Zhejiang Geely Holding Group and was developed in close collaboration with Volvo. It targets young professionals with a strong emphasis on internet connectivity, shared mobility, and collaborative innovation.

The name Lynk & Co carries clear meaning tied to its philosophy. Lynk is a vivid spelling of link that symbolizes interconnected cars and connectivity with home, office, and ride-sharing services. Co stands for Connected, Collaboration, and Cooperation, representing openness and infinite possibilities in the Internet era.

Market entry began with production and sales in China in 2016, followed by entry into the European market in 2020. This expansion maintained a consistent identity focused on connectivity across regions.

Lynkco Logo Evolution

2016 – Today: Original Wordmark

The Lynkco logo has remained unchanged since the brand was founded in 2016. This single-era design serves as the primary wordmark and badge used on vehicles, official branding, and digital platforms. The Lynkco car logo features clean straight lines and sharp angles that create a distinct geometric pattern.

• Design: Stylized uppercase lettering in a modified geometric sans-serif typeface with most letters showing unfinished contours except for L, N, and C
• Colors: Monochrome black-and-white palette that conveys timelessness and excellence
• Changes: No redesign has occurred since the 2016 launch
• Context: Created to reflect innovation, modernity, and the brand’s focus on young progressive customers while embodying the core values of connectivity and cooperation

The visual traits of the Lynkco emblem include minimalist, edgy, and sleek styling that reinforces the brand’s tech-forward positioning. Black lines on white background highlight the logo’s clean aesthetic across different applications.

This design directly connects to the 2016 founding as a Geely-Volvo collaboration headquartered in Hangzhou. The unfinished lines in the Lynkco symbol represent openness and the spirit of connection that defines the brand’s approach to internet-enabled mobility.

The Lynkco badge continues to appear on bonnets, steering wheels, and tails of vehicles, maintaining visual consistency from the brand’s rapid growth period in China through its European market expansion in 2020. The monochrome palette supports a premium image that aligns with the brand’s collaborative origins.