SSC Logo

Brand Overview

SSC North America was established in 1998 as Shelby Supercars by founder Jerod Shelby. The company is headquartered in West Richland, Washington, in the Tri-Cities area of the United States. Owned by Jerod Shelby, SSC focuses on developing extreme performance hypercars that compete directly with established European manufacturers.

The brand emphasizes American ingenuity in creating world-record holding supercars. Following its founding, the company later renamed to SSC North America to establish a distinct identity separate from other Shelby-related entities while highlighting its North American supercar heritage.

Brand Timeline

• 1998: Company founded as Shelby Supercars by Jerod Shelby
• 1999: Logo officially created
• 2004: First release of the SSC Ultimate Aero
• September 13, 2007: SSC Ultimate Aero sets world record as fastest production car with an average top speed of 256.14 mph
• January 17, 2021: SSC Tuatara sets new production car speed record with 282.9 mph average

Ssc Logo Evolution

1999 – Present: Classic Crest Era

The SSC logo was created in 1999 shortly after the company’s founding and has been used continuously through all major milestones including the 2007 and 2021 speed records. This single consistent design reflects the brand’s stable identity as an American hypercar manufacturer.

• Design: Classic crest or shield shape with arched upper part and solid blue triangle at the bottom
• Colors: Royal blue, white, red chevron, yellow stag; secondary palette includes deep green and black
• Changes: None; the logo has remained the same since its creation in 1999
• Context: Developed to convey nobility and prestige as SSC competed with European heritage brands

The SSC car logo features a prominent blue and white checkered pattern across the shield body. At its center sits a red and white upward-pointing chevron that touches both sides of the frame. This Ssc emblem includes a delicate yellow stylized deer or stag head with ornate antlers positioned at the bottom.

Above the central elements appears a white banner displaying the motto “In Veritate Victoria” in elegant cursive lettering. The phrase translates to “In Truth is Victory” and embodies the brand’s engineering-first philosophy. The Ssc symbol combines these elements to represent strength, speed, and luxury.

The Ssc badge often appears alongside the “SSC” monogram rendered in a custom bold futuristic sans-serif typeface. The uppercase S letters feature slight right inclination due to their rounded upper angles. A secondary color variant replaces blue with deep green while maintaining the overall crest structure.

Many enthusiasts seek the Ssc logo png for reference or design projects. The crest can be displayed alone or paired with the monogram in either blue or black lettering. The Ssc logo meaning derives from its symbolic choices where the stag represents royalty and nobility while the red chevron signifies power, passion, and speed.

Blue and white coloring conveys confidence and luxury throughout the Ssc logo history. The yellow elements add energy and highlight high quality standards. Some versions incorporate the secondary green palette to suggest sophistication and reliability.

The Ssc logo transparent background versions are popular among collectors of automotive branding assets. This enduring design has accompanied every major achievement from the Ultimate Aero’s 256.14 mph record in 2007 through the Tuatara’s 282.9 mph achievement in 2021.